is THE MAN. Officially he is the Visual Journalism Group Leader at the Poynter Institute, a school for journalists based in St. Petersburg, FLA. He is an integral figure in visual journalism education. Known for his insightful knowledge of photographic storytelling, innovative management ideas, and steadfast ethical thinking. He is the founder of Poynter's photojournalism program. Irby teaches in seminars and consults in areas of photojournalism, leadership, ethics, and diversity. He has traveled to Russia, South Africa, Singapore, Jamaica and Denmark preaching excellence in photojournalism. He chaired Unity '99 Visual Task Force; Poynter's representative to the Best of Photojournalism Committee and is the newly appointed Associated Press Photo Managers Education liaison. Irby contributed as a photo editor to three Pulitzer Prize-winning projects while at Newsday; juror for the Society for News Design, Annual Pictures of the Year Competition, White House News Photographers' Competition, and ASNE Community Service Photojournalism Award; recipient of numerous NPPA awards including the 1999 Joseph Costa Award for outstanding initiative, leadership, and service in photojournalism, and the 2002 Presidents Award. Irby worked as a photographer and deputy director of photography, Newsday, Inc.; photographer and assistant photo editor, The Oakland Press. B.S., photojournalism, Boston University; Multicultural Management Fellow, University of Missouri.. Irby will help attendees locate their wellspring of creativity. Where do story ideas come from? Kenny looks into the diverse voices of the community and finds the answer.