NPPA-PhotoShelter Marketing Strategies Webinar On February 16

 

DURHAM, NC (February 1, 2010) – The fifth in a series of free Webinars for National Press Photographers Association members sponsored by PhotoShelter in partnership with NPPA is coming up on February 16, 2010, and members can register online now for the event.

"Cracking the Photo Editor’s Inbox: Email Marketing Strategies" will be hosted by PhotoShelter's marketing vice president, Andrew Fingerman. The one-hour session begins online at 7 p.m. EST and will be followed by a Q&A with participants.

"Your clients and prospects receive hundreds of eMails every day. How do you stand out?" Fingerman says. "The first step is to be mindful of basic eMail marketing principles. Email marketing is not for everyone – but for some who target their efforts and execute properly, it can be immensely productive for getting new work."

In the Webinar, Fingerman says he'll discuss how to develop an eMail marketing strategy, determine a target audience, creative concerns, and delivery. "Following this Webinar, you’ll have the knowledge you need to decide if formal email campaigns should have a place in your marketing toolkit." A live Q&A follows online.

The fifth and final Webinar in this series will join the previous four in an online archive that NPPA members can view at any time. NPPA members will use their membership identification number and name to register for the live events and to access the archived sessions, NPPA executive director Jim Straight said.

"NPPA is going to start providing members with affordable online educational opportunities beginning with this partnership with PhotoShelter," Straight said. "I'm very excited to be working with them; without them we would not be able to provide this for free to our members. PhotoShelter brings a very specific and needed knowledge set to this offering that we think is the most important information to start out with, and that's teaching our members how to be better online businessmen and women.”

For more on this Webinar, and the ones that preceded it, please see www.photoshelter.com/nppa.

 

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