Register For Both Kalish And Poynter And Get A Discount

 

By Scott Sines
Managing editor, The Commercial Appeal
Director, The Kalish

MEMPHIS, TN (February 14, 2008) - We’ve all heard it by now. Do more with less. Move to a Web-first newsroom. Develop cross-platform skills. Give everybody on the staff a video camera and get moving pictures on the Web. Invite the public to send still images and video to us. It can be mind boggling.

What is a person interested in quality visual storytelling to do? And, how can they keep from being marginalized as naysayers when they raise questions about the quality of the visual report that results from this scatter-shot approach to new media? How do they navigate in these uncharted waters and what do they need to know? If this sounds familiar to you, register for The Kalish today.

It’s a workshop that has reinvented itself to design a bridge between the training needs of two distinct yet related news gathering groups: Online news organizations with staffs that possess incredible Web skills but need help in visual storytelling and journalistic skills; and newspaper organizations that have skilled visual storytellers and journalists but are lacking Web skills.

Here’s what you can expect if you decide to join us at The Kalish:

• Like many high-end workshops there will be some advance work required on your part. You’ll be asked to complete a set of tutorials designed to provide an introduction to InDesign, Soundslides, Audacity and iMovie software. Successful completion of the tutorials will equip you to do the basics in cross platform, visual editing. The exercises in the workshop will build on and expand the things you learn in the tutorials and apply them to real life situations.
• You’ll be involved in hands-on exercises and discussions that include making good choices about individual pictures, as well as, how multiple pictures can, or do not, work together on a news page or the Web.
• You’ll be expected to exercise and articulate your news judgment about both pictures and stories. A central theme of The Kalish is to make good journalistic decisions and develop the ability to defend those decisions in newsroom settings. We call it decide and defend.
• You’ll be expected to work from a story budget of daily stories and project work, and create a page one newspaper page with accompanying inside pages for a picture story.
• You’ll be expected to take a set of pictures, marry them with sound and produce an effective Web-based slide show. And, you’ll be expected to develop a story board which will lead to a video production.
• You’ll get a full day of management exercises and discussions designed to help you, help your staff, move across a fast changing landscape. Topics for discussion include managing resources across platforms, demonstrating leadership qualities at the staff, mid-management and senior management levels, as well as a management panel to answer any questions you might have.

For more information and an application form go to kalishworkshop.org, or eMail me at sines@commercialappeal.com.

If you really want to stretch your training dollar and inculcate your managers with the potential and pitfalls of multimedia storytelling, consider asking a newsroom manager to attend the Poynter Seminar in March. For those companies sending a manager to Poynter and mid-level manager or staff level person to Kalish we’ll discount the tuition for each workshop by $50 for each workshop.

The Poynter workshop: Digital Photo Editing: Print to Motion/Motion to Print runs from March 25-29. To take advantage of this discount offer, please send an eMail stating your newsroom's intention in enroll in both programs to Nafi Schwanzer, Program Coordinator, at nschwanzer@poynter.org.

 

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